Services / X-Tribes
The X-Tribes series delivers essential insight on a growing range of geo-demographic groups and is an invaluable tool for understanding consumer behaviour and motivations.
Communication cannot be fully understood without appreciating the cultural context in which it exists. The X-tribes series examines effective communication that both drives and responds to consumer behaviour.
X-Tribes Teens examines editorial sources and teen-related advertising in key international markets to provide a social and cultural map of teenage life and mindsets.
X-Tribes China provides a unique insight into the rapidly changing socio-cultural consumer trends in the new China.
In addition to the articles included in each report, there is also a round-up of the latest news and events in different sectors. Topics include: alcohol, cigarettes and drugs; crime; eating and drinking; education and vocation; equipment and toys; fashion and beauty; health, leisure interests and spending; media and entertainment; sex; social and cultural trends; technology; transport and travel; video games and mobile phones.
Reports are published quarterly and supported by an online resource.
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Benefits of subscribing to X-Tribes
Understand current and emerging trends
Gain an instant overview of all areas that touch your audience
See the advertising affecting and being influenced by a particular audience
